All-New Nissan Z: The Side Effects of Z Launch Campaign - If I Series

What is the "If I Series"... Essentially it is a series of personal projects that demonstrate if I were to work on a specific project or were on the design team at a particular company.

This mock campaign was the meeting of two passions for me... branding and cars! I am a fan of the all-new 2023 Nissan Z and wanted to create a launch campaign that created excitement and maybe a little chuckle.

The Concept: The "Ikazuchi Yellow" hero and launch color inspired the thought of warning/caution. This brought to mind the side effect warnings we often hear/see for prescription medicines. So I crafted this OOH/Print/Social launch campaign on all of the good side effects of owning a New Z. Along with the graphics, I created "The Side Effects of Z" logo and wrote "warning" headlines and copy. I utilized Nissan branding guidelines and photography to craft this campaign.

The Deliverables:

• Campaign Logo
• Outdoor & Indoor Billboards
• Posters
• Full Spread Magazine/Editorial Ad
• Half Spread Magazine Ad
• Social Media Stories & Posts

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