At Home Rebrand - If I Series

What is the "If I Series"... Essentially it is a series of personal projects that demonstrate if I were to work on a specific project or were on the design team at a particular company.

At Home describes itself as "The Home and Holiday Superstore". Indeed, they carry a huge selection of home decor products of varying styles at great prices. Fun Fact: The very first item I purchased for my first home was from At Home.

For this rebrand I wanted to modernize the feel of the brand and elevate the design without alienating the friendly and approachable vibe of the brand. I updated the logo, implemented a fresh color palette and used a friendly and fun font. I maintained a connection with the current brand by keeping the primary colors similar and maintaining the home icon and slab serif font for the logo.

I also established a new tagline that has double meaning... Everything is at home. At Home literally carries everything you could want and need to style your home. It also emphasizes the importance of our actual homes where we do life with our families and loved ones.

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