Creative
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Lennar HomeFund

  • Client
    Lennar Corporation / EagleHome Mortgage
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During my tenure at EagleHome Mortgage, I was part of a team tasked to test the idea of creating a down payment crowd funding platform for new homebuyers. The idea was to help young potential homeowners who are qualified to purchase a home but don't have the funds for them down payment. The platform would allow them to setup a crowdfunding campaign that they could share with friends and family via social media, email or wedding registries.

As the User Interface designer for this project, I was tasked with creating work flows for an informational consumer site, the person setting up the campaign and someone contributing to the campaign. The first iteration of the interface design and user experience was about 80% complete, unfortunately the project came to a halt due to logistical complications on the back-end of the site. Below is a sample of the user interface design.

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