Mann Mortgage

As Brand Experience Designer at Mann Mortgage, my primary responsibility is to improve the overall consumer brand perception and recognition of Mann Mortgage. My first priority upon starting with Mann was to evaluate the current state of the brand and initiate basic branding building blocks to create some consistency in the interim. I created an Interim Style Standards document that has been implemented and establishes corporate fonts, colors, logos, graphics, and photography guidelines to start the path towards a unique and modern visual identity. It is my goal to help establish a culture shift that prioritizes the integrity of the Mann Mortgage brand, with the ultimate goal of a complete rebrand that supports the company's vision of significant growth in the coming years.